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It's Official: "Gothic Romanticism" Is the Sultriest Way to Wear Makeup This Valentine's Day
Skip the rosy flush.
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I Never Thought This "Dated" Lip Color Could Look Cool Again—Here's Why It's So Back for 2025
Martha Stewart and Julia Fox have convinced us.
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The Beauty Market Often Fails Those With Chronic Pain—This Ergonomic Brand Wants to Change That
One swipe of mascara at a time.
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This Iconic Foundation Was Used to Create Sabrina Carpenter's "Baby Angel" Grammys Look
Plus, seven more makeup products.
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Elle Fanning Wore 10 Makeup Products to the 2025 Golden Globes—Each One Was $17 or Less
An expensive look for an affordable price.
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Hailey Bieber's Rhode Lip Shapes Just Dropped, and Yes, They Live Up to the Hype
Our editors put them to the test.
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Every Beauty Secret This Gen Z Editor Archived From #BeautyTok (You Know, Just in Case)
Who knows what the future holds?
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I Have Rosacea—These Are the *Only* Foundations That Cover My Patchy Redness
They're natural-looking and undetectable.
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My Picky Friends Asked Me for Beauty Recs—I Showed Them These Nordstrom Staples First
These are my go-to recommendations.
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Sticky Lip Glosses Are My Biggest Beauty Ick—See the Roster of Alts That Never Get Gloppy
Tested by our *very* discerning beauty team.
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My Beauty-Editor Friends Have the Best Brows: 8 Pencils They Swear By
Taking notes.
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Nara Smith's Latest Homemade Creation Is This Soft and Elegant Everyday Makeup Look
Here are all 14 ingredients… I mean products.
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Hold On—Did Hailey Bieber Just Soft-Launch a New Rhode Bronzer?
Okay, I'm suspicious!
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I Wore a Different TikTok-Viral Blush Every Day for a Week—This Won Hands Down
I was surprised by the winner.
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Becky G Is a Modern-Day Makeup Icon—How Her Mom, Music, and Culture Inform Her Look
"I use [makeup] to amplify and empower what's already there."
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This Iconic Mid-2000s Eye Shadow Is Going Viral (Again)—Here's Why It Should Be in Your Makeup Bag
I've been using it for 12 years.
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Ariana Grande Just Told Me the Secret Highlighter She Wore With *That* Versace Dress
All the exclusive info from the Wicked star.
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One of These Victoria Beckham–Approved Eyeliners Sells Every 30 Seconds—It's Time You Joined the Party
I won't rest until I've collected them all.
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Millennials, Rejoice! This "Dated" Eyeliner Trend Is Officially Back for 2025
I never thought I'd try this again.
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Can't Cover Breakouts? Makeup Artists Would Swap Your Current Concealer for This Cream One
It's so versatile.
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Meet the Viral Olay Cleansing Melts We're Using in 2025
Sponsor Content Created With Olay
No regrets.
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I'm Giving My Beauty Cabinet a Clean Sweep for 2025: Everything I'm Keeping and Replacing
Here's to a fresh start.
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I Just Tried a Full Face of Jones Road—These Are the Best Products I'd Actually Buy
They're worthy of a place in your makeup bag.
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It's Only January, But These 9 Makeup Trends Are Already Taking Over 2025
Each one deserves a spot on your mood board.
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Of All the Eyeliners in My Makeup Bag, These 12 Pencils and Pens Never Smudge
Fierce liner looks are in.
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If It's Not in Selena Gomez's Beauty Routine, I Don't Want It—28 Products and Tips I'm Saving
Take notes.
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Redditors Swear This $10 Lipstick Is "Comparable to Chanel," and It's Finally Back In Stock
I gave each shade a wear test.
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Tender! Charming! Poetic! Chanel's Spring 2025 Makeup Collection Is a Breath of Fresh Air
It encapsulates the chic spirit of spring.
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Any Time Someone Compliments My Lips, It's Because of This Lipstick Equation
(And a certain iconic brand.)
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I've Been Championing the No-Mascara Trend for Years—Here's What Makes It so 2025
The ultimate power move.
