Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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It Won't Be Long Before Fashion People Are All Over This Winter Coat Style
Cozy, chic, and classic.
By Nikki Chwatt
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I Never Thought I'd Wear These Ugly Shoes, But I Was Wrong—8 Ways to Style Them
They're selling out like crazy.
By Sierra Mayhew
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I Just Came Back From Paris—6 Coat Trends I Spotted Everywhere (and Bought Immediately)
*Adds to cart*
By Ana Escalante
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Just a Really Great List of All the Black-Owned Fashion Items I'm Shopping Now
I can't get these off my mind.
By Anna LaPlaca
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Aritzia Is Having a Major Sale—21 Chic Picks That Have Cool Girl Written All Over Them
These rarely go on sale.
By Jennifer Camp Forbes
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I Love You, But I Love Me More: 20 Valentine's Day Gifts I'd Buy Myself
Sponsor Content Created With Free People
Silky sets! Taper candles! Journals!
By Natalie Gray Herder
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9 Anti-Trend Pieces That Will Continue to Dominate in 2025
My vibe this year.
By Sierra Mayhew
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A Cashmere Sweater Is a Classic (and Suddenly Essential) Fashion-Person Staple—Here Are the Best to Shop
A closet essential.
By Kristen Nichols
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These Under-$100 Winter Buys From Nordstrom Are a Pure Hit of Fashion Dopamine
These will have your friends doing a double take.
By Jennifer Camp Forbes
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38 Chic Nordstrom Items That Will Make People Think You Hired a Stylist
Modern silhouettes ahead.
By Bobby Schuessler
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I Just Shopped for 3 Hours—These 34 Zara, Nordstrom, and J.Crew Items Are the Standouts
These pieces are so chic.
By Bobby Schuessler
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Elsa Hosk's Already Wearing 2025's First Viral Sneaker Trend
For $80? Say less.
By Eliza Huber
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This Sunglasses Trend Is Set to Be Huge in 2025
I'm steering toward loving them.
By Kristen Nichols
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If Chic Is Your Goal, These Are the 33 J.Crew Items to Shop for in 2025
From statement dresses to sleek sandals.
By Chichi Offor
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It's True—Every Chic Person Is Wearing This New Top Trend
Check it off your list.
By Eliza Huber
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My Mom Wants New Elevated Basics for 2025—These 4 Items Feel Very "Fashion Person"
Versatile and chic pieces.
By Bobby Schuessler
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Shopping Is My Job—31 Nordstrom Items I'm Fawning Over
Everything is giving.
By Chichi Offor
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SOS I Can't Stop Buying Coats—15 New Arrivals on My Radar
I've never met a jacket I didn't like.
By Natalie Gray Herder
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The Only Flat Shoes That Matter If You Want to Look Chic
Done and done.
By Nicole Akhtarzad Eshaghpour
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My Friend Has $250 to Spend at Zara—I Told Her to Order One of These Elegant Outfits
Fresh styling ideas coming right up.
By Emma Spedding
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H&M's New Arrivals Are Selling Quickly—30 Items I'm Predicting Will Go First
These jackets, though…
By Chichi Offor
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25 New Zara Finds That Give "I Have Very Expensive Taste"
Affordable ways to look rich.
By Michelle Scanga
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I've Tried Hundreds of Jeans—These Are the 6 Pairs I Wear on Repeat
Meet your new favorites.
By Sierra Mayhew
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Wait, Abercrombie Is So Good Right Now—27 Elevated Sale Picks That Have My Attention
I'll take one of each, please.
By Jennifer Camp Forbes
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I Own $400 Leggings, But This Under-$40 Pair Looks and Feels More Expensive
No, I'm not lying.
By Nikki Chwatt
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Shearling! Pillbox Hats! Skirt Sets! Here's What WWW Editors Are Wearing for Fashion Month
Shop the picks.
By Kristen Nichols
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I Already Failed My 2025 No-Buy—36 Under-$100 H&M Finds That Look Triple the Price
Miu Miu, Khaite, and Prada are all on the menu.
By Ana Escalante
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Whether It's Zara or Toteme, This Luxury-Coded Coat Trend Exudes Wealth
Ariana Grande, Kelly Rutherford, and French women agree.
By Anna LaPlaca
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I'm a Fashion Editor—6 Trendy Items I'm Buying to Enhance My Outfits in 2025
From powder pink to plaid.
By Judith Jones
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I Consider Myself a Pro When It Comes to Finding Elegant Basics—30 I'm Eyeing From J.Crew, H&M, and Zara
Welcome to my wardrobe staple series.
By Michelle Scanga